As a graphic designer with a lifelong love of typography and the way words can shift a mood, I started looking for streetwear that reflected my style — bold, clever, understated, and unapologetically grown-up.  What I found instead was a sea of clichés: glittery slogans (from my 20s), patronising messages (menopause messages) and designs that felt like they were made for someone else entirely.

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So I decided to create what I couldn’t find.

Streetwear with personality. Pieces that speak in winks, not shouts. A collection designed for women over 40 who’ve outgrown fast-fashion trends but still want clothes that carry an edge.

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Every design begins with words — sharp, witty, meaningful — and is built on a foundation of clean typography and timeless design. The result? Elevated streetwear that feels grown, not boring. Because style doesn’t have an age limit, and neither does attitude.

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I hope you find something here that speaks to you.

Judith Davison

Founder, Said & Done Studio